Rebecca Magner Patrick

The world’s most creative minds building on the world’s most expressive website platform.

icons.squarespace.com

Introducing Squarespace Icons featuring some of the most famous artists, musicians, photographers, chefs etc. For the first edition of Squarespace Icons, a limited-edition website template built using Fluid Engine designed in partnership with the Icelandic musician Björk.

Inspired by the organic, interconnected lines of fungal networks, Björk’s template features full bleed visuals, layered content, and a bespoke mobile design that come together to create an immersive and flowing context experience. In addition to the limited edition template we also helped create an immersive virtual environment for her tenth studio album, Fossora that you can explore more at fossora.com.

A follow up to Squarespace’s repositioning campaign, we partnered with Sam Brown to take “everything” and “anything” even further with new themes and businesses.

Now that John McEnroe has voiced a Netflix hit show, he wants to voice everything.

And he’s got a Squarespace website to prove it.

Changing the Game was born out of the casting for the Microsoft Holiday spot We All Win. We took a look at the casting and realized that Owen wasn’t the only kid who was overcoming adversity. There were plenty of children who wanted to game and were finding ways to do it in spite of their disabilities.

We sought out children who were differently abled, and who had a passion for gaming. We traveled across the country to each of their homes and set them up with a tricked out XBox Adaptive Controller system, each customized to accommodate their individual needs, and captured their stories.

The XBox Adaptive Controller reminds us that when everybody plays “We All Win.”

Microsoft’s Changing The Game Campaign has been well received in the 2019 Awards Circuit, winning a Titanium Lion & Grand Prix honors at Cannes, a D&AD Black Pencil, and a Grand Clio.

McCann NY partnered with Non-Profit Girls Who Code to figure out why girls can’t code. Because of their boobs of course!

Real People casting is always such an inspiration to me. When we found Katie Sowers, Assistant Offensive Coordinator for the San Francisco 49’s, we all fell in love. She’s smart, talented, funny, and humble. The logistics for this campaign were complicated at best, filming the coach of a team on their way to playoffs in the middle of football season, but we did it! The 49’ers went on to play in the Super Bowl and Katie is now the first female to coach in the Super Bowl. She’s inspiring young girls around the world to follow their dreams.

Can you name any female inventors? It's a hard task when you really sit down and think about it. Microsoft's 2016 International Women's Day Campaign asked girls just that. 

Microsoft continues it's Real People campaign with Bing featuring Brooke Dibble, a costume and prop designer in the film industry. The campaign features a :30 TV spot accompanied by digital, social, and digital out of home airing in the UK and US.

This campaign’s biggest challenge was finding a location grand enough to be considered a Bing Homepage but it also had to be realistic to Brooke’s interests. We landed on London’s Museum of Natural History, a historic site with very strict location rules. We filmed overnight with no allowance for OT. It was truly a “Night at the Museum.”

Simple Songs takes Microsoft’s tried and true head to head comparison ads to a new level with these fun quirky jingles.

Katherine Roy is an children's book author and illustrator. Watch how Windows10 and Paint 3D helps Katherine bring her stories to life. 

Screens are meant to be touched & webpages scribbled on, the future is now with Microsoft’s Windows10.